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Arab Bank Supports Traffic Department’s Campaign to Promote Road Safety

18 Sep, 2012

As part of Arab Bank’s commitment toward the local community, the Bank continued its support for the third consecutive year of the Traffic Department’s "Madrasati Farhati" (My School, My Joy) campaign which aims to promote road safety by teaching students the fundamentals of how to properly cross the street and avoid dangerous situations on the road.

The “Madrasati Farhati” campaign covers all the governorates with a goal to reduce traffic accidents in the Kingdom by educating students effectively and at an early stage. The campaign will be implemented through awareness workshops, lectures and interactive sessions in addition to a booklet that will carry the campaign’s name which will be distributed to schools across the Kingdom.

The booklet, which Arab Bank has sponsored the production and distribution of 50,000 copies, provides students with guidelines and tips through interactive stories in a friendly medium to encourage safety when crossing streets. The Traffic Department also provided the Bank with 3,000 booklets to be distributed to Jeel Al Arabi customers to enhance their awareness on this important subject.

Mrs. Kholoud Saqqaf, Executive Vice President, Country Manager of Jordan and Palestine at Arab Bank commented, “We are proud to be supporting the Traffic Department’s initiative for a third consecutive year, reaffirming our commitment to supporting local education initiatives and reinforcing the importance of traffic safety for students across the Kingdom.” Mrs. Saqqaf added, “Educating young students about safe practices when it comes to crossing the road is a major part of improving their school environment, and more importantly, keeping them out of harm’s way.”

Brigadier Jamal Al Bdour, Director of the Central Traffic Department, said, “The Police and Traffic Department is implementing its strategy to reduce traffic accidents by raising awareness across all segments of society, especially elementary students. Traffic accidents, which pose the greatest threat to our students, make up a large proportion of child mortality rates over the past years. Our awareness campaign is focused on students below the age of fourteen as they are the most vulnerable to traffic accidents according to research in this field.”

Mr. Bdour added, “We look forward to more cooperation between the public and private sectors to effectively implement the Central Traffic Department’s awareness campaigns.”

It is worth mentioning that Arab Bank provides continuous support to various local programs that aim to bolster education in Jordan as part of its sustainability direction.